In the early nineties so much of our community was defined by the AIDS crisis in one way or another. We started Nasty Pig because we wanted to create a culture brand that would allow queer people to express their queer identity. The brand's motto is 'fun clothing that gets you laid'. 's Ross Forman has described Nasty Pig as 'the ultimate edgy clothing brand for the masculine, sexually self-assured male consumers', with 'bold stripes and loud colors'.
Michael Kleinmann of The Underwear Expert has called Nasty Pig a 'masculine sportswear line with an unabashed fetish edge' and 'a connection to a raunchy, sexual subculture of some kind'. Out 's Stacy Lambe has described the brand's aesthetic as 'a refined combo of punk attitude, street graffiti, and high-tech materials'.
The company has also sold silk woven neckties displaying the brand's logo 'intricately hidden within the weave of the material'. Sexual fetishism remains an influence Nasty Pig has carried bondage harnesses and straps, as well as rubber jockstraps and bedding. The gay-owned brand has since expanded into a full clothing line, including underwear, jockstraps, jeans, shorts, T-shirts, and swimwear, among other accessories, and mostly targets gay men. Nasty Pig originally focused on sportswear catering to the leather subculture.
